Real Estate Marketing & Sales Essentials: Steps for Success

Dan Hamilton
Publication Date: 2015/06/11
Edition: 2
ISBN 10: 1-62980-009-0
ISBN 13: 978-1-62980-009-7
© 2015

Availability: In stock


Book Description

Written by a real estate expert and training authority, this book provides the key steps for success for new and experienced agents who want to thrive, not just survive, in a dynamic industry. Real Estate Marketing and Sales Essentials is packed with insider tips, advice, and hands-on instruction on converting knowledge into sales. The book walks readers through the major daily activities, including prospecting, listing procedures, follow-up, social networking, referrals, technology, negotiation, financing, and more.

Table of Contents

1. Real Estate Professionalism and Ethics
2. Characteristics of Successful Salespeople and Time Management
3. Technology for the Real Estate Professional
4. Psychology of Marketing
5. Marketing Strategy
6. Law of Agency and Alternative Representative Agreements
7. Prospecting for Seller Appointments
8. Seller Listing Procedures
9. Prospecting for Buyers
10. Buyer Listing Procedures
11. Objection Handling Techniques
12. Client Follow-Up
13. Contract Writing
14. Negotiating and Closing
15. After Acceptance
16. Financing
17. Referrals
18. Deceptive Trade Practices Act and The Consumer Protection Act

Dan Hamilton

Dan Hamilton is currently the Texas Agency Representative for Alliant National Title Insurance Company. He is also an online consultant for Real Estate Express and teaches for local Associations of Realtors®. Previously, Dan was a broker and owner of Century 21, Main St. and the owner of The Hamilton Real Estate School, both of which he has since sold. He is certified by the Texas Real Estate Commission to teach all Texas real estate courses and has devoted his life to perfecting the classroom experience. Mr. Hamilton has written several books and professional papers and continues to pursue his passion for writing. Mr. Hamilton is recognized as a real estate expert and knows how to communicate that knowledge.

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